WHAT IS THE HOOPERY?

 

A legend of the game once said that, "anything negative - pressure or challenges, is an opportunity to rise". The Hoopery is inspired by the lessons learned on the hardwood and the fundamental values we use to overcome these challenges. 

If you are a part of basketball culture, you understand that the sport knows no boundaries as we are all bonded through our passion and love for the game.

As a Lifestyle/Streetwear brand, our mission is to bridge the gap between basketball culture and style.